No huge surprises here. biggest winners tend to hold either consumer generated or semantically marked up content. Customer reviews seem to be the big winners with curated sites the big losers.
This entry was written by , posted on February 28, 2011 at 10:59 am, filed under Sam Oakley. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
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In a business that deals primarily with influence, tracking content – going to the source of the story online is becoming increasingly important.
We know that the vast majority of content is re-cycled (neatly illustrated by the launch of churnalism.com) but a lot of the time it’s hard to tell the difference between the original and re-cycled stuff – and not all sites (and I say that charitably), are that good at attribution.
The chaps and ladychaps at Google launched an algorithm change recently that’s now affecting around 12% of all results. It’s designed (unofficially) to promote original content over and above unattributed re-cycling, (content commonly referred to as “scraped” and “farmed”). There are slight differences between scraping and farming, the former being worse than the latter, and so the punishment dolled out will be relative.
The point being that for those of us who look for influence instead of reach this seems to be a good thing, for the rest, not so much…
This entry was written by , posted on February 25, 2011 at 11:29 am, filed under PR. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Brilliant street art / Google maps thing from Red Bull.
This entry was written by , posted on February 24, 2011 at 11:00 am, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Disney has added togetherville to a portfolio that already includes BabyZone, FamilyFun and Kaboose.com as part of its strategy to dominate the market for websites targeting mothers and children.
I’m assuming that this is a strategy driven by Ad revenue and as such it makes sense, however, I’d venture that this may not be the quick win they’re looking for. Disney, as a child friendly brand has to be more valuable than than the transitory revenue from any number of sites and, by backing away from the traditional product offering they are effectively handing over an element of control to the advertisers.
If Disney becomes the de-facto route to advertise kid-centric products then they put themselves in the firing line for any backlash against kid-centric advertising. I’d argue that that kind of damage to the brand might be worth more than the ad revenue they might gain.
This entry was written by , posted on at 10:41 am, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Some of the Comments on PHD’s video went completely OTT. There were however, alot of them. This is a word cloud made from all 570 (at the time of creation). I filtered out the word “ago” – it was distorting everything. Personally – I watched the first 20 seconds or so, then got bored and did something else.
(created using wordle)
This entry was written by , posted on February 23, 2011 at 3:44 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Design with Tina Roth Eisenberg
Swiss Designer Gone NYC, Founder of SwissMiss
Tell me two things that I know to be true and I’ll assume the third thing you say is true. I saw this (excellent) list from the Say crowd – and whilst I would normally dismiss lists like this, it’s actually really good.
Tech is the sector I know best so I delved into the tech list to compare it against experience, and it was great to see names of some people I’ve always rated without anything beyond gut instinct to back it up.
Overriding thought thrown up by the list – credibility / trust is personal, you have to put forward your truth, and allow people to compare it against their own.
This entry was written by , posted on at 2:53 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Great piece by Paul Reynolds, the BBC’s outgoing world affairs correspondent, on the future of Journalism.
“the internet has become not only a resource for journalists, it is becoming part of the news itself” – Equally applicable to both business and society.
(first seen via @jangles)
This entry was written by , posted on at 1:47 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
This entry was written by , posted on at 10:30 am, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Disclaimer: The BNP are a pernicious bunch of racist bigots and Nick Griffin may well be intellectually sub-normal, so when I say they might be good for British politics, I’m absolutely not, in anyway whatsoever, condoning their views. (Do I need to be any clearer?)
I’m going to be out this evening so I won’t be able watch question time live. That said – here’s a prediction, Nick Griffin, odious little bigot that he is, will come off better than everyone expects. (In 1984 a similar TV appearance sparked JM le Penn’s rise to being, at one point, a serious candidate for president.)
The problem is – Question time, with its heated atmosphere and high pressure time constraints is exactly the kind of arena where people like Griffin thrive. The macho debate, the 10 word answer, this is Griffin’s bread and butter, it doesn’t matter that he doesn’t know the next 10 words because he’ll get shouted down by Jack Straw in Demon Headmaster mode or an indignant Sayeeda Warsi before they ever become necessary.
My feeling is that we are only beginning to see the rise of the BNP and that tonight will be a big step up for them. I also think this is a good thing for British Politics.
I’ve said before on this blog that the hubris of campaigns like Hope not Hate and Nothing British (apart from the million Britons who voted for them?) doesn’t help. The more the mainstream parties try to exclude them, the more they get to play the victim, they thrive on hysteria.
The simple fact is that the dumber our politics is, the more people like the BNP will get elected. If they start to become an electoral force then the two main parties will be forced to respond and by far the best way to tackle the BNP is by improving the quality of political debate in this country. To steal a phrase from TV, make them say “the next 10 words and the next, and the next.”
Competition is good, and we could all do with a kick up the proverbial.
This entry was written by , posted on October 22, 2009 at 1:42 pm, filed under Political and tagged BNP, Nick Griffin, Question Time. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
that’s all.
This entry was written by , posted on September 7, 2009 at 8:22 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
