One of the most difficult things to prove, and a recurring theme on this blog, is a business case for social media / web 2.0 / call it what you will. I saw this whilst reading Drew B‘s social media blog and it got me thinking, surely the best place to work on the business case for web 2.0 is here, in the blogosphere.
I want to work out the ten key benefits for an average SME with a CEO who is not web native.
If people can leave what they see as the single most important point as a comment, I’ll collate them and publish the ten most popular.
I know it’s difficult and not necessarily the way that this medium should be spreading into business, but it’s the reality of what small PR companies face when trying to explain the benfits of having a conversation with customers.
If I hear another CEO say “but what happens if someone says something bad?” I may just go mad.
So – Simon, Stuart, Stephen, Drew, Anthony, Can you help get me started?
This entry was written by , posted on November 29, 2006 at 3:59 pm, filed under PR, Technology. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
When you think of the forward thinking organisations that have embraced Web 2.0, you don’t automatically think of religeon. But there are a fair number of religeous blogs out there, I saw this whilst messing around – it’s quite an eyeopener.
It strikes me that social media offers a space where the kind of questioning that happens when young people start to explore faith is alot easier and less embarrassing. So when Rowan Williams says that women clergy have not “renewed the church” in the way it needs renewing, perhaps he’s barking up the wrong tree. What if sex is irrelevant and all he needs are clergy who have myspace profiles?
This entry was written by , posted on November 17, 2006 at 1:15 pm, filed under General, PR. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
My Dad’s cash strapped amateur orchestra needed a website for no money. “Why!” says I “tray a blog.” The result is here. Great guy though my dad is, he is struggling a little with the idea of social media and is yet to be out there generating “link love”.
If there is anything that any of you think he (in practice, I,) should be doing that he (I) is not / am not can you let me know?
The parameters are: it must be free, it must not involve doing anything too technical.
adios….
This entry was written by , posted on November 7, 2006 at 2:57 pm, filed under PR, Technology. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
I posted earlier about how scientists are begginning to use second life for social experiments. It seems that Endemol, the dutch company behind big brother are going one step further and launching a second life big brother. International users will be selected who volunteer to spend at least 8 hours a day in the second life with the promise of an island for the last to be voted out.
It seems to me that second life has an almost unique quality in that it circumvents things like ethics committees and standards boards. The kind of experimentation that could go on is much more extreme than could ever be allowed on real humans but the same human decision making process would be involved.
Research by proxy if you will…
This entry was written by , posted on November 6, 2006 at 4:12 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Saw this on Stuart Bruce’s PR blog and simultaneously took part in an interesting conversation with a muslim colleague who said this: “the problem is the extremeists and aggitators understand PR. When the pope stirred up the muslims by linking the faith to violence, all the exremists had to do was confirm the accusation, and they did, by burning down a church and murdering a nun. They realised that they’d been handed a microphone and they used it.”
Asking the media not to publish bad news is naive. If PR is to play a useful part in cultural clash then it’s role has to be in opening up conversations not trying to manipulate the media.
This entry was written by , posted on November 3, 2006 at 12:40 pm, filed under Uncategorized. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.